1998년 삼성 SDS
사이버대변인 캐릭터 '삼성SDS'는 90년대 중후반
국내 IT 인터넷 산업을 리드하면서 PR분야에서도
선도적인 시도를 했었다. 당시 지금은 디자인스톰으로
분사한 웹 에이전시 디자이너가 뚝딱 만들어 준
사이버대변인 ' 기업으로는 처음 시도한 사이버
홍보맨'이 아닌가 싶다. 이런 현장의 경험을 바탕으로
과연 어떤 사이버 캐릭터들이 설득 활동에 유용한지를
검증해 보았던 연구

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정용민 2009/01/03 17:34 # M/D Reply Permalink
진짜 옛날 자료들을 다시 보니 반갑습니다. 이교수님...앞으로 그 에전 처럼 좋은 insight 공유 많이 부탁드립니다. :)
Jonghyuk 2009/01/03 20:39 # M/D Permalink
이제 블로그 테스트하고 쉬엄쉬엄하고 있는데 부지런히 방문해 주셨네요. 감사... 과거 KoreaPR.org 때와 같은 열정이 지금도 있는지 스스로 평가 중입니다. 그 때의 열정은 아마도 무언가 할 수 있다는 도전의지였는데 이제 또 하나의 큰 산을 향한 도전을 시작하는 의미로 블로그 오픈하려고 합니다. 누구에게 보여주기 위한 글 보다는 조용조용 제 기록만을 관리하려고 합니다. 많이 방문해 주세요. 자주 뵙죠. ^^ 감사.
정용민 2009/01/04 13:03 # M/D Permalink
도전의식. 이교수님에게 가장 매력적인 말이지요. 기대합니다.
Public relations는 여론을 다루는 분야입니다. 동시에 public relations는 한 사회의 사고 수준을 높일 수 있는 수단입니다. 단순히 여론을 관리하는 도구는 아닙니다. 현실에 대한 비판적 사고에 근거한 대안있는 토론이 활성화되는 사회를 위해 public relations를 연구하고 교육하고 경험을 공유합니다. www.jonghyuk.org (ⓒPhotographer Kang, Youngho)
- Jonghyuk
대변인캐릭터.pdf